Campaign: The Ride Home

WPP company:
john st. Toronto
True Sport


  • 3 - health wellbeing

Kid’s sports are undeniably beneficial, but 70% quit before high school. The number one reason is it isn’t fun anymore, and many cite the car ride home as the worst part. Supporting True Sport, a charity for value-based community sport, john st. created ‘The Ride Home’ – a film driving to, a resource with advice from NBA players’ and Olympians’ parents.


  • 10m media impressions.