Campaign: The Lucky Ones

WPP company:
J. Walter Thompson Sydney
Parkinson’s NSW


  • 3 - health wellbeing

J. Walter Thompson Sydney created The Lucky Ones, a film to raise awareness of Parkinson’s disease and encourage donations to help find a cure. The film showcases the current ‘best’ treatment Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery.

Results and Awards:

  • 315,000 Facebook views.
  • 4.8m people reached.
  • 50,000 views of the video.
  • Cannes Lions 2016: Bronze.
  • Spike Asia 2016: 2 Silvers.
  • Clio Health Awards: Silver, Bronze.