Campaign: Testimonies

WPP company:
Wunderman Buenos Aires
Fundación Huésped


  • 3 - health wellbeing

Wunderman Buenos Aires partnered with Fundación Huésped, a leading AIDS awareness charity, to highlight people’s apathy towards AIDS. Volunteers were invited to take an HIV test. When people with negative test results opened the envelope they heard the voice of an HIV sufferer sharing their story and inviting them to support the work of Fundación Huésped.

Results and Awards:

  • 4.5m media impressions.
  • $2m in free media.
  • Cannes Lions 2016: Bronze.
  • Wave Awards: Bronze.
  • Sol Festival 2016: Bronze.
  • Adweek Project Isaac Awards: Gold.
  • Clio Health Awards: Silver.
  • El Ojo De Iberoamérica Awards: 2 Silvers.