Campaign: Talent Donors

WPP company:
J. Walter Thompson São Paulo
Santa Casa de Misericórdia


  • 3 - health wellbeing

This campaign created by J. Walter Thompson São Paulo for the Porto Alegre Holy House of Mercy features celebrities announcing themselves as organ donors. The ad invites people to publicly announce themselves as donors.


  • Clio Awards 2016: Silver.
  • Colunistas Awards: Gold.
  • El Ojo Awards 2016: Gold.
  • Big Wave Awards: Silver and Bronze.
  • One Show: Silver.