Campaign: Step Out

WPP company:
Y&R Shanghai
The Samaritans


  • 3 - health wellbeing
  • 11 - communities

The Samaritans is a free helpline that provides support for people with suicidal thoughts. To compel those in need to call, Y&R Shanghai created a series of posters visually expressing the feeling of loss showing how a Samaritan counsellor can help.

Results and Awards:

  • 34% increase in calls to the charity.
  • Cannes Lions 2016: 1 Silver, 3 Bronzes.