Campaign: Skins

WPP company:
Y&R Lima
Peruvian League Against Cancer


  • 3 - health wellbeing

Y&R Lima created a series of posters for the League Against Cancer featuring life stories of success, joy and triumph brought to an abrupt end by skin cancer.

Results and Awards:

  • 23% increase in web visits compared to 2015.
  • Ojo de Iberoamérica 2015: Bronze.