Campaign: Scalpel

WPP companies:
john st. Toronto and Montreal
Doctors without Borders


  • 3 - health wellbeing
  • 16 - peace

john st. Toronto and Montreal created ‘Scalpel’, a film which traces backwards from a makeshift field hospital to a would-be donor in Canada. The film shows how donations are put to good use.


  • Over 5m impressions.
  • 910,000 views of the video.
  • 466,043 people reached on Facebook.