Campaign: Prediabetes

WPP company:
Ogilvy & Mather New York
Ad Council


  • 3 - health wellbeing

More than 86 million American adults have pre-diabetes. To raise awareness and educate people on how to prevent type 2 diabetes, Ogilvy & Mather New York created the first of its kind PSA campaign for the Ad Council. The clip invites viewers to visit to take a short online risk test.

Results and Awards:

  • $12.3m in free media.
  • 186,000 tests completed.
  • 544,000 visits to the campaign website.
  • Cannes Lions 2016:1 Bronze.