Campaign: Playlist for Life

WPP company:
Y&R Prague
Doctors Without Borders


  • 16 - peace

Y&R Prague helped Doctors Without Borders (MSF) partner with leading music streaming companies to raise awareness of the work they do worldwide. Playlists spell out messages of hope using song titles, encouraging listeners to donate to MSF.


  • 10.2m people reached in the first week.
  • 20% visitors returned in the first week.