Campaign: Paper Glasses

WPP company:
Grey Mexico
Save the Children


  • 3 - health wellbeing

An estimated 75% of school dropouts in Mexico are related to visual impairment. The problem is worse in remote areas where access to adequate eye healthcare is limited. Grey Mexico created a pair of paper glasses with a series of pinhole sized perforations and distributed them to children through a school guide. Paper Glasses improves clarity of vision of people with refractive errors allowing children to identify any issues with their vision and seek medical help.

Results and Awards:

  • 3m children reached.
  • Project to expand to 120 other countries.
  • Cannes Lions 2016: 2 Golds, 1 Silver, 1 Bronze.