Campaign: I Am Your Fan

WPP company:
Y&R Mexico
Special Olympics


  • 3 - health wellbeing
  • 10 - reduced inequalities

To coincide with Father’s Day, Y&R Mexico created an ad featuring an expectant dad hoping for a boy. The baby turns out to be a girl, born with special needs, who goes on to make her father proud. This moving film raises awareness for the Special Olympics.

Results and Awards:

  • 88,000 media impressions.
  • 75,000 people reached.
  • 21,000 video views.