Campaign: Get Back

WPP company:
Ogilvy & Mather Auckland
Client:
Alcoholics Anonymous

Overview

  • 3 - health wellbeing

This ad by Ogilvy & Mather New Zealand for Alcoholics Anonymous shows how alcohol dependency not only affects a person’s life, but also the people around them.

Results:

  • 54,000 people reached between the age of 18 and 34.