Campaign: Donor Cars

WPP company:
J. Walter Thompson Buenos Aires
Cucaiba and UTMO


  • 3 - health wellbeing

There are thousands of people on the organ waiting list in Argentina, but in 2016 there were only 108 donors. J. Walter Thompson Buenos Aires along with Cucaiba and UTMO took working parts from cars found in scrapyards and gave them to taxis creating ‘Donor Cars’. Passengers in these taxis could find out more about organ donation and register on the spot. If they spread the message on social media their ride was free.

Results and Awards:

  • 350% increase in the number of registered donors compared to 2015
  • SOL Awards 2016: Silver and Bronze.