Campaign: Blood Banking

WPP company:
J. Walter Thompson Bangalore
Red Cross Society


  • 3 - health wellbeing

According to the World Health Organization there is a shortage of over 3 million blood units in India. J. Walter Thompson India partnered with the Red Cross Society to launch the world’s first savings account for blood. The initiative enables people to save their blood in a bank, just as they would save their money. An app allows donors to keep track of the blood they save, withdraw it when they need it or transfer it to someone else in need.

Results and Awards:

  • 3m media impressions.
  • 152,000 people registered and 132,000 units of blood were collected in the first 30 days.
  • Cannes Lions 2016: Silver.