Campaign: Tiger Protector

WPP company:
J. Walter Thompson London


  • 15 - life on land

J. Walter Thompson London created an integrated campaign for WWF to turn people into Tiger Protectors, and encouraging donors reflect on the important role they play in protecting this creature. The TV ad features an injured tiger recuperating in a family home. A personalised storybook for Tiger Protectors echoes the TV spot, and is unique to each recipient.

Results and Awards:

  • Over 4,000 new Tiger Protectors have joined.
  • Over 4.5m views of the video.