Campaign: Word Debt

WPP companies:
Geometry Global Hong Kong and Geometry Global Moscow
Client:
The Smile of the Child

Overview

  • 4 - education
  • 10 - reduced inequalities
  • 11 - communities

Geometry Global Hong Kong and Geometry Global Moscow created Word Debt – a social media platform showing users how many of the words in their posts are of Greek origin. The platform shows users the original Greek word and an option to donate €0.10 per word to The Smile of the Child, an NGO working to improve the welfare of children in Greece.

Results:

  • 14,000 Greek words used.
  • 500 new supporters.