Campaign: The Slave Calendar

WPP company:
Geometry Global Cape Town
Iziko Slave Lodge Museum


  • 4 - education
  • 11 - communities

Over 71,000 slaves landed at the Cape of Good Hope between 1653 and 1856 and were stripped of everything, including their names. Many were renamed after the calendar month in which they arrived. Geometry Global Cape Town created the Slave Calendar for the Iziko Slave Lodge Museum as part of a project that seeks to put the story of slavery in South Africa back into public consciousness.

Results and Awards:

  • 26% increase in visitors to the museum.
  • 33.7m people reached.
  • Loerie Awards: 2 Golds.