Campaign: The Job Switch

WPP company:
Ogilvy & Mather Mumbai
The Akanksha Foundation


  • 4 - education
  • 10 - reduced inequalities

The Akanksha Foundation is an Indian NGO working to provide children from low-income communities with high-quality education. Ogilvy & Mather Mumbai created the Job Switch campaign to encourage people to volunteer for the foundation. Key business leaders were asked to give up an hour of their day to teach at an Akanksha school. In return, a student would take their place in the workplace.


  • 69m people reached.
  • 14m social media impressions.