Campaign: The Computer With Potential

WPP company:
J. Walter Thompson London


  • 4 - education
  • 16 - peace

J. Walter Thompson London created an online film that tells the story of a bored laptop that dreams of living a more fulfilling life. The computer makes a break for freedom and travels to Africa to reach his potential helping educate schoolchildren. The spot was created for a charity that reconditions and sends old computers to Africa to be used in schools and hospitals.


  • 5% increase in donations to the charity.