Campaign: Teacher AM

WPP company:
J. Walter Thompson Jakarta
Indonesia Mengaja


  • 4 - education

Many children in remote areas of Papua New Guinea do not have access to education. J. Walter Thompson Jakarta discovered that children spend hours carving wood into a totem as a ritual to honour and communicate with their ancestors. The team made use of this ancient tradition by placing radio receivers inside blocks of wood. So when children carve their totems, they can listen to a lesson broadcast live from another school.

Results and Awards:

  • 153 children reached.
  • Citra Pariwara Awards 2016: Silver.