Campaign: Letters of Gallipoli

WPP company:
GPY&R Melbourne
Australian War Memorial


  • 4 - education
  • 11 - communities

To commemorate ANZAC Day, GPY&R Melbourne created this seven-part webisode series. Working with the Australian War Memorial, they researched the letters and diary entries written by Australians while they were aboard ships, fighting in the trenches and wounded in hospital beds. The letters are read by Australian actors and personalities.


  • 20,000 views of the video.
  • AU$1.2m infree media.
  • AU$20,160 raised for the charity.
  • 62% increase in visitors to the charity website.