Campaign: Welcome To My Neighborhood

WPP company:
VML Kansas City
Youth Ambassadors KC


  • 11 - communities
  • 4 - education

VML Kansas created a picture book for Youth Ambassadors, a charity that works with young people in troubled communities facing anything from domestic violence to hunger. The book – ‘Welcome to My Neighborhood’ – reminds readers that children today still face difficulties. The books were distributed to community leaders including foundations, government agencies, policy makers and educators.

Results and Awards:

  • 48,636,225 total impressions.
  • Mentioned in 30 media outlets.
  • Youth Ambassadors attendance rates are 85% or higher.