Campaign: The Lost Children

WPP company:
Grey Tel Aviv
Shanti House


  • 16 - peace

One in twenty-five children in Israel is abandoned. Grey Tel Aviv and Shanti House, a shelter for abandoned youth, decided to give them a voice by showcasing their real stories. Employees in public spaces used their PA system to name each missing child.

Results and Awards:

  • 4m people reached,1 in every 2 Israelis.
  • 30% increase in donations.
  • £705,000 free earned media.
  • Effie Awards 2106: 2 Golds.
  • Golden Cactus 2016: Gold.