Campaign: R U OK?

WPP company:
OgilvyOne Sydney
R U OK Foundation


  • 3 - health wellbeing
  • 11 - communities

R U OK?’s mission is to inspire and empower everyone to meaningfully connect with people around them and support anyone struggling with life. OgilvyOne developed the overarching concept and created all the assets to champion the message in the workplace, school and community. No one needs to do it alone.


  • 44.5m people reached via traditional media coverage.
  • 13,500 social media mentions.
  • 26,000 Twitter followers.
  • 325,000 Facebook followers.
  • 242,755 visits to the charity website – a 16% increase from 2015.