Campaign: Put Your Stuff Back To Work

WPP company:
VML New York
Client:
Goodwill

Overview

  • 1 - No poverty
  • 6 - sanitation
  • 11 - communities

VML worked with The Ad Council to create this PSA to increase brand awareness and donations to Goodwill, an NGO providing job training and employment placement services to people who are struggling to find work.

Results:

  • 54% increase in intent to donate to Goodwill.