Campaign: Life Saving Stickers

WPP company:
GPY&R Brisbane
Australian Road Safety Foundation


  • 11 - communities

In Queensland, one in three motorists exceed the 50km/h speed limit in residential areas. GPY&R Brisbane and the Australian Road Safety Foundation created a set of life-size stickers of children running into the road. Residents were invited to place the stickers on their rubbish bins, to serve as a reminder to motorists to slow down.

Results and Awards:

  • £296,000 in free media in less than a week.
  • Expanded to 12 other Australian Councils.
  • Cannes Lions 2016: Gold and Bronze.
  • Spikes Asia 2016: 1 Gold, 1 Silver, 2 Bronzes.