Campaign: Life After Death

WPP company:
Grey Warsaw
Polish Red Cross


  • 6 - sanitation
  • 11 - communities

Grey Warsaw worked with the Polish Red Cross to provide first-aid training to convicted murderers. They created a short documentary which was shown on TV to encourage people to learn these important life-saving skills. The campaign also gives prison convicts a useful skill, helping with their rehabilitation into society.

Results and Awards:

  • 50% increase in participation in the Polish Red Cross first-aid course.
  • KTR 2016 Awards: 2 Bronzes.
  • Golden Drum International Festival: Silver.