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Campaign: Invisible Police

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WPP company:
J. Walter Thompson Caracas
Client:
El Hatillo District
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Overview

  • 1 - No poverty
  • 11 - communities

Caracas is one of the most dangerous cities in the world and has a heavily under-staffed police force. J. Walter Thompson Caracas placed empty police cars in areas with high crime rates to raise awareness of the issue.

Results and Awards:

  • 1m views of the video.
  • 30% increase in police recruitment in EL Hatillo District.
  • Cannes Lions 2016: Bronze.
  • El Sol Festival: Bronze.
  • Local Awards: 6 Golds.
  • Lapiz Creativo: 4 Golds.
  • Explosión Creativa: 2 Golds.