Campaign: Coins of Hope

WPP company:
Wunderman/These Days Belgium
Child Focus


  • 11 - communities

On International Missing Children’s Day, Wunderman/These Days presented Coins of Hope: a million new 2 Euro coins depicting a child who went missing in 1996. Child Focus, the Belgian Center for Missing Children, brought these coins into circulation as a permanent medium with infinite impressions across the Eurozone.


  • €22m in free media.
  • 180m media impressions.
  • 70m people reached on social media.