Campaign: Backing Black Business

WPP company:
J. Walter Thompson New York
Black Lives Matter


  • 10 - reduced inequalities
  • 11 - communities

J. Walter Thompson New York partnered with The Black Lives Matter network to create an online directory of black-owned businesses. They created a Google Maps integrated web tool allowing shoppers to search through listed businesses and show their support.


  • 2,300 business submissions in two months.
  • 20m media impressions.
  • 40,000 visits to the app in the first week.