Pro bono work by WPP data, PR and media companies

Campaign: Don’t Label

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WPP company:
Mindshare Denmark
Client:
Fair Welcome
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Results and Awards:

  • Over 12.5m impressions.
  • Over 55,600 downloads.
  • 202,138,500 words changed.
  • Global Cristal Awards 2016: Gold.
  • Creative Circle Awards 2016: Silver.
  • Global Epica Awards 2016: Bronze.
  • Danish Marketing Association: Gold.

Campaign: G(IRLS)20 Summit

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WPP company:
Burson-Marsteller EMEA
Client:
G(IRLS)20
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Results:

  • Over 4,000,000 people reached.
  • International media coverage included China Daily, China Economic Herald, Beijing Evening News, International Business Daily, english.cntv.cn, G1, La Repubblica.

Campaign: Footing the Bill: Art and Our Ecological Footprint

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WPP company:
Ogilvy Public Relations and OgilvyEarth San Francisco
Client:
Art Works for Change
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Results:

  • 11m earned media impressions.
  • 1.2m social media impressions.

Campaign: I Am a Refugee

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WPP company:
Coley Porter Bell
Client:
JCWI
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Campaign: Real Time Donations

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WPP company:
Kinetic Germany
Client:
Diakonia
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Results and Awards:

  • Donations increased by 65%.
  • Diakonia brand awareness increased by 78%.
  • Outdoor Advertising Awards: Gold.
  • Cristal Awards 2016: Gold.

Campaign: #TakeOffTheTape

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WPP company:
MEC Manchester
Client:
MIND
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Results and Awards:

  • 42.5m Twitter impressions.
  • 9,412 Likes on Instagram.
  • £400,000 worth of free advertising.
  • 2016 MPA Awards: Best Digital Agency Campaign, Big Bang and Best in Class.