Campaign: Beauty Tips by Reshma

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WPP company(s):
Ogilvy & Mather Mumbai
Client:
Make Love Not Scars (MLNS)

Overview

Make Love Not Scars is an NGO supporting acid attack victims, most of whom are women. Despite a ban on over-counter sales of acid, it is still easily available in India. Ogilvy Mumbai launched the ‘Beauty Tips by Reshma’ campaign featuring a real acid attack survivor and encouraging people to petition the government to enforce the ban.

Results:

  • 293,092 signed the petition.
  • Over 1.5m watched the videos.
  • 5 - gender equality
  • 16 - peace
  • 17- partnerships