Share this page

Campaign: The Salt You Can See

Play: 1:26
WPP company(s):: Grey Buenos Aires
Client:: Fundación Favaloro

Overview

Results & Awards:

Almost 1m Facebook users reached in two days.
#lesalqueseve trended on Twitter.
Over 100 celebrities shared the #salfie hashtag on Instagram.
16m media impressions.
Cannes Lions 2015: 2 Golds, 1 Silver, 2 Bronzes.
Clio Awards 2015: 2 Silvers, 2 Bronzes.
Effie Argentina: Effie De Oro.