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Campaign: Sun Lifeguard

Play: 1:26
WPP company(s):: J. Walter Thompson Buenos Aires
Client:: LALCEC (Argentinian League against Cancer)

Overview

Results & Awards:

30,000 people checked in 60 days.
26% rise in sun block sales.
82% increase in LALCEC’S website visits.
Cannes Lions 2015: 1 Bronze.
Clio Awards 2015: 1 Silver.
Diente 2015 Awards: 1 Gold.