Campaign: Music for Memory

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WPP company(s):
J. Walter Thompson Toronto
Client:
Alzheimer’s Society Canada

Overview

Results & Awards:

  • To date 2,500 iPod shuffles have been donated and distributed to Alzheimer patients.
  • Over 60 assisted care facilities are participating in the project.
  • Applied Arts Advertising 2015: 1 Gold.
  • Communication Arts 2015: 1 Silver.
  • 10 - reduced inequalities
  • 17- partnerships