Campaign: Life Saving Dot

WPP company(s):
Grey For Good Singapore
Neelvasant Medical Foundation and Research Centre


Many women in rural India suffer from life-threatening diseases linked to iodine deficiency. Grey For Good teamed up with the Neelvasant Medical Foundation and Research Center to create a bindi, which doubles up as an iodine patch. The bindis, called the Life Saving Dot, were handed out for free at medical centres across the country.

Results & Awards:

  • 573m earned media impressions.
  • $3.75m in media value.
  • Cannes Lions 2015: Innovation Lion, 1 Gold, 1 Silver, 2 Bronzes.
  • Gong Show Singapore 2015: 5 Golds, 1 Silver.
  • Spikes Asia 2015: 2 Grand Prix, 2 Golds, 2 Silvers, 1 Bronze.
  • 3 - health wellbeing
  • 17- partnerships