Overview
Some people in Vietnam believe that consuming rhino horn can cure disease – putting African rhinos on the brink of extinction. To reduce demand and kill off the trade, WWF injected the horns of wild rhinos with a substance that can make humans ill but is harmless to the animal. Ogilvy & Mather Vietnam created a campaign to ensure everyone was aware of the risks involved in consuming rhino horn, whilst targeting the international community for funds to keep the poisoning program running.