Campaign: Learn it Young. Remember it Forever

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WPP company(s):
Not Norm Cape Town
Client:
Scouts South Africa

Overview

In 2015, Not Norm Cape Town created a new ad for Scouts South Africa, showing that scouts learn some key skills which stay with them for life.The message reads: “Learn it Young, Remember it forever.”

Results & Awards:

  • 3.1m views within its first six weeks.
  • Over 4m YouTube views.
  • Global Cristal Awards 2015: 1 Gold.
  • 3 - health wellbeing
  • 17- partnerships