Campaign: Spot It, Stop It

Play: 1:26
WPP company(s):: Wunderman Austin
Client:: Center for Child Protection (CCP)

Overview

One in 10 children will be a victim of sexual abuse before their 18th birthday. Yet, 90% of abuse goes unreported. Wunderman Austin created the Spot It, Stop It campaign for CCP to educate people on the signs of child abuse.

Results:

44% increase of forensic interviews.
Over 2.5m people saw the billboards.
Over 80,000 people reached via Facebook video.