Campaign: Parking Wheelchairs

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1:26
WPP company(s):
J.Walter Thompson Metro Tbilisi
Client:
Tree of Life

Overview

For a single day a parking lot in one of Tbilisi’s busiest streets was occupied by 70 wheelchairs to highlight the issue of non-disabled drivers parking in spaces reserved for people with disabilities.

Results:

  • Over 10,000 Facebook shares.
  • Over 1m impressions.
  • Over 50,000 shares.
  • 10 - reduced inequalities
  • 17- partnerships