Campaign: GrinUp!

WPP company(s):
Landor Cincinnati
The Junior League of Cincinnati


The Junior League of Cincinnati is a women’s organisation aimed at improving communities through volunteering. In 2015, Landor Cincinnati worked on their GrinUp! Initiative, aimed at advancing awareness and education around children’s oral health. Landor developed the branding and visual identity.

Results & Awards:

  • GrinUp! became the voice for the Children’s Oral Health Network (COHN).
  • Over 1,000 children have received The GrinUp! message.
  • Cincinnati’s 2015 Community Impact Award.
  • 3 - health wellbeing
  • 17- partnerships