Campaign: Gimme Shelter

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WPP company(s):
Tapsa|Y&R Madrid
Client:
Acción Humanitatis

Overview

Tapsa|Y&R worked pro bono for Acción Humanitatis to create the Gimme Shelter campaign. Working with costume designer Matthias Zanotti, the team created a coat designed to help those living on the street stay warm. The coat has a hood, a pair of gloves, a backpack, ten pockets and a pillow. It can also be used as a mattress and sleeping bag.

Result:

  • 422 coats were produced through donations.
  • 1 - No poverty
  • 17- partnerships