Campaign: Born 9/11

WPP company(s):
Grey New York
9/11 Day Organization


Ahead of the 14th anniversary of 9/11, Grey New York launched an integrated ad campaign asking Americans to do good deeds for others on the anniversary to pay tribute to those who lost their lives that day. The spot aimed to convey the inspiration and hope generated by the more than 13,000 children who were born on September 11, 2001.


  • 200m PR Impressions.
  • Over 10m social media impressions.
  • Over 47% increase in the use of #911day.
  • 11 - communities
  • 17- partnerships