Showcase

Campaign: KC Fringe

WPP company(s):
VML Kansas City
Client:
KC Fringe Festival
Value:
$160,000
KC fringe poster

Overview

Spanning 10 days and 13 venues, KC Fringe is Kansas City’s annual arts festival. VML partnered with KC Fringe to kick off its 10th anniversary season, including creating a new website and enhanced mobile app for festival-goers.

Results

  • Tickets sales increased by 30%.
  • 87% increase in mobile app sessions.
KC fringe poster