Campaign: #throughmyeyes

WPP company(s):
Ogilvy & Mather Czech Republic
Nadace Leontinka


Nadace Leontinka helps visually impaired children and students. To raise funds and awareness, Ogilvy & Mather worked with an ophthalmologist and five visually impaired teenagers to show people how the world looks when you’re living with a visual impairment. Each time a celebrity or trendsetter uploaded a new photo to Instagram, the image was copied and one of five special filters applied – each representing a different visual impairment.


  • $100 000 free media space negotiated in 2014.
  • 8% increase in donations.
An focused image on one side and purple merged image on another