Campaign: Shoot Goals, Not Guns

WPP company(s):
Ogilvy & Mather Advertising, Shanghai
Peace One Day, Internal Day of Peace


21 September is World Peace Day, a global day of ceasefire and non-violence. To raise awareness and encourage people to take action for peace, Ogilvy & Mather Shanghai created a table football game with a difference – each of the 22 players was replaced by an iconic world leader, all playing together and shooting goals, not guns.


  • 27,000 people played in under a month.
  • The game was covered by media in 10 countries.
People playing on a foosball table