Campaign: Matrimonial

WPP company(s):
Ogilvy & Mather Mumbai
Breakthrough – Prevention of Child Marriage


In India, 14 million boys and girls under the age of 15 are illegally married every year. This campaign used realistic video matrimonial ads featuring young boys. When parents considering child marriage for their daughters called the number they were put through to the Breakthrough Foundation for counselling and monitoring.


  • 240m people reached through the media campaign and 7.5m people reached through direct interaction.
  • 35,000 phone calls to the Breakthrough line from families considering child marriage.
Screenshot showing a woman in a red sari