Showcase

Campaign: Domestic Violence

WPP company(s):
J. Walter Thompson London
Client:
National Centre For Domestic Violence
Value:
£50,000

Overview

In the UK, domestic violence rises by 25% after an England football match, win or lose. This spot brought the issue to life by showing the fear experienced by many woman during the final stages of an England match. It was launched to coincide with the 2014 World Cup.

Results

  • 43,200 views in two weeks.
A woman looking worried