Showcase

Campaign: An Easy Way To Do Good

WPP company(s):
J. Walter Thompson Toronto
Client:
Habitat for Humanity Greater Toronto Area ReStore
Value:
CA$265,000

Overview

Habitat for Humanity’s ReStore accepts donations of new and gently used furniture, building materials, appliances, and décor items. ReStore then sells those items to the public at a reduced cost to support Habitat for Humanity. J. Walter Thompson Toronto created “An Easy Way To Do Good” campaign to raise awareness and donations with a big endorsement by Canadian actor, Alan Thicke.

Results

  • Habitat GTA doubled their Twitter impressions to 2m.
  • 22,000 views of AlanThickesBed.com.
A man holding a glue gun next to a bed