Showcase

Campaign: UN-BOTTLE

WPP company(s):
Ogilvy & Mather Australia
Client:
R U OK? Day
Value:
AUS$325,000

Overview

In Australia, at least six people take their own lives every day. R U OK? is a not-for-profit organisation that encourages Australians not to bottle up emotions and to ask each other β€œAre you OK?”

Results

  • Total value of TV spots reached AUS$117,878.
  • Total value of Print reached AUS$68,538.62.
  • Total impressions of 1,145,726.
  • 1,064 users of the website on 11 September 2014.
A bottle with the word stress on it